Using Color Theory To Make Name Plates


Overview:

For blog assignment four, we created name plates using inspiration from the colors captured in a photograph of our choosing. After an artsy photoshoot, we took our image and extracted three colors from the picture. Using Indesign, we created our own color palette of nine swatches featuring two different tints for each color. By having a variety of tints to play with, there was more flexibility and options when making our name plates. These name plates as seen below will aid us in brainstorming the construction of our LinkedIn profiles. 


Part 1: The Photograph

Around the time of this assignment, I had the pleasure of going to the American Association of Art Therapy Conference in Miami. After our long conference sessions we had free time to explore Downtown Miami. I knew this would be a great opportunity to capture the colors of the city. Along the beach, there's a neon district that illuminates the streets at night. The photograph seen below is one of the numerous hotels planted along the beaches of Miami. Before Miami became a crowded tourist attraction, these hotels would be filled with the elderly in the winter who fled from the cold for those frigid few months. I used this picture, because I found the variety of blues both pacifying yet still attention grabbing. 




Part 2: The Swatches

In the next step, I opened InDesign and extracted three colors from the photo to use as the color palette for the name plates. The almost cobalt blue color (row 1) is seen off the glowing out outer ring of the neon lights. The peach color (row 2) is from the low, warm lighting in the hotel rooms seen off to the sides of the large neon sign. Lastly, the darker ominous blue (row 3) was taken from the lettering of the sign. I used both warm and cool colors to balance out the name plates and create a more visually stimulating design. All three colors also have various levels of black as to make the darkest tints still vary within the color scheme. My tints from left to right are 30%, 60%, and 100% for swatches. 




Part 3: The Name Plates

In the final step of this assignment, we used our color swatches to create name plates in InDesign. For the background of each one, I used one of each tint to demonstrate the versatility of this palette. I used a more straightforward font for my name as to lead the eye in with something simple, clean, and visually appealing. I used a line across the middle of the name plate as to break of the words. I used a more cursive font as to diversify the style of fonts and move the viewer's eyes across the page. I was careful not to put colors on the same name plate together from the same tint category as that would make it harder to read. My favorite name plate is the last one as the lighter colors really pop on the hard blue background. These three name plates are three of many color combinations made from these nine swatch colors. 



Comments

Post a Comment

Popular posts from this blog

Photostory Beginnings: Alpha Phi Omega

Image
Photostory - Part 1 The most underrated organization on High Point University's campus has got to be APO. Alpha Phi Omega is the co-ed service fraternity whose mission is to provide service through volunteer work that directly affects the community or even the nation. The organization derived its principles from the Scout Oath and the Laws of the Boy Scouts of America as the BSA are their founders. My idea for a photostory is to journey through the process of Alpha Phi Omega including events such as rush, service, big little reveal, and more.  Step 1: The Original Photo This fellow member of APO is sporting apparel from the fraternity. She is holding up three fingers to symbolize the APO sign, extracted from the three finger salute that the Boy Scouts use to represent the Scout Promise: Honor God and Country. Although the image is at a side angle, creating more visual appeal, the railing in the background is distracting from the focal point of t...
Read more

The Art of Making Dank Memes

Image
The Process Do you ever get sick of the same old memes? Maybe you've got some clever ideas for new memes but don't know how to do it. Well, it's your lucky day. Put down that pillow pet. Put away the half eaten box of Crave. It's meme making time. First, pick the person you want to embed in your meme. For example, I used the beloved president of High Point University, Dr. Nido Qubein. Decide what event or background you want to put your character in. For me, I wanted to make a joke about how many nutcrackers are all over HPU's campus around the holidays. (It's more than 100 in case you were wondering). I put Nido in the foreground of a picture watching the famous festive ballet, The Nutcracker. To top off the image, I added a program in his hand with a big nutcracker on it, similar to the one's on campus. I finished by adding the caption "When you get a false lead to more nutcrackers". I got the idea for this meme from the one that was floating...
Read more